WPLY (AM)

WPLY (610 kHz) is a commercial AM radio station licensed to Roanoke, Virginia, and serving Southwest Virginia and the New River Valley. WPLY simulcasts a sports radio format with WPLI 1390 AM in Lynchburg. Both stations are owned and operated by Mel Wheeler, Inc. Most programming is supplied by Fox Sports Radio.

For the Plymouth, Wisconsin radio station that held the WPLY call sign from 1954-1991, see WGXI.
WPLY
Broadcast area
Frequency610 kHz
BrandingSports Radio Virginia
Programming
FormatSports
Affiliations
Ownership
OwnerMel Wheeler, Inc.
WFIR, WPLI, WSLC-FM, WSLQ, WVBB, WVBE-FM, WXLK, WZZU
History
First air date
October 1, 1940 (1940-10-01)
Former call signs
  • WSLS (1940-1972)
  • WSLC (1972-2002)
  • WVBE (2002-2016)
Call sign meaning
PLaY
Technical information
Licensing authority
FCC
Facility ID41111
ClassB
Power
  • 5,000 watts (day)
  • 1,000 watts (night)
Transmitter coordinates
37°18′11.0″N 80°2′33.0″W
Translator(s)101.1 W266CY (Roanoke)
Repeater(s)1390 WPLI (Lynchburg)
Links
Public license information
WebcastListen Live
Websitesportsradiova.com

By day, WPLY transmits 5,000 watts, but at night (when radio waves travel farther) it reduces power to 1,000 watts to protect other stations on 610 AM. WPLY has a directional antenna, using a five-tower array. The transmitter is at the end of Newman Drive in Salem. Programming is also heard on 175-watt FM translator W266CY at 101.1 MHz in Roanoke.

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