WFIR
WFIR (960 AM, "WFIR 960 AM 94.5 FM 107.3 FM") is a commercial radio station licensed to Roanoke, Virginia, and serving the Roanoke Valley. It airs a news/talk radio format and is owned and operated by Mel Wheeler, Inc. WFIR's studios and offices are on Electric Road in Roanoke. Programming is also heard on two FM translators: W297BC 107.3 MHz, off Catawba Valley Drive in Roanoke, and W233CK 94.5 MHz in Troutville.
| Broadcast area | Roanoke Valley |
|---|---|
| Frequency | 960 kHz |
| Branding | 960 AM 94.5 FM 107.3 FM WFIR |
| Programming | |
| Format | News–talk |
| Affiliations | |
| Ownership | |
| Owner | Mel Wheeler, Inc. |
| WPLI, WPLY, WSLC-FM, WSLQ, WVBB, WVBE-FM, WXLK, WZZU | |
| History | |
First air date | June 20, 1924 |
Former call signs | WDBJ (1924–1969) |
Former frequencies |
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Call sign meaning | First In Roanoke |
| Technical information | |
Licensing authority | FCC |
| Facility ID | 31138 |
| Class | B |
| Power |
|
Transmitter coordinates | 37°18′9″N 80°2′25″W (day) 37°15′19″N 79°57′34″W (night) |
| Translator(s) |
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| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | wfirnews.com |
The WFIR transmitter site is off Brandon Avenue SW. The station broadcasts with 10,000 watts non-directional by day. But at night, to avoid interfering with other stations on AM 960, it reduces power to 5,000 watts and uses a directional antenna.
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