New Life Movement

The New Life Movement (traditional Chinese: 新生活運動; simplified Chinese: 新生活运动; pinyin: Xīn Shēnghuó Yùndòng) was a government-led civic campaign in the 1930s Republic of China to promote cultural reform and Neo-Confucian social morality and to ultimately unite China under a centralised ideology following the emergence of ideological challenges to the status quo. Chiang Kai-shek as head of the government and the Chinese Nationalist Party launched the initiative on 19 February 1934 as part of an anti-Communist campaign, and soon enlarged the campaign to target the whole nation.

Chiang and his wife, Soong Mei-ling, who played a major role in the campaign, advocated a life guided by four virtues, lǐ (禮/礼, proper rite), yì (義/义, righteousness or justice), lián (廉, honesty and cleanness) and chǐ (恥/耻, shame; sense of right and wrong). The campaign proceeded with help of the Blue Shirts Society and the CC Clique within the Nationalist Party, and Christian missionaries in China.