MTV Generation
The MTV Generation refers to the adolescents and young adults of the 1980s to 1990s, a time when many were influenced by the television channel MTV, which launched in 1981. The term is not to be confused with Generation X (as the network were targeting post-Millennials, or "Founders" as they're called, after years of declining ratings). The development of MTV "had an immediate impact on popular music, visual style, and culture". Through this impact, MTV has shaped the MTV Generation and a new "cultural force".
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