MTV2
MTV2 (formerly M2) is an American pay television channel owned by the Paramount Media Networks division of Paramount Global, through PMN’s MTV Entertainment Group Subdivision.
The second version of the dog logo, which has been in use as of 2013 | |
| Country | United States |
|---|---|
| Broadcast area | United States |
| Programming | |
| Language(s) | English Spanish (via SAP audio track) |
| Picture format | 1080i HDTV (downscaled to letterboxed 480i for the SDTV feed) |
| Ownership | |
| Owner | Paramount Media Networks (Paramount Global) |
| Parent | MTV Entertainment Group |
| Sister channels | List
|
| History | |
| Launched | August 1, 1996 |
| Replaced | The Box (1985–2001) |
| Former names | M2 (1996–1999) |
| Links | |
| Website | mtv |
| Availability | |
| Streaming media | |
| Internet Protocol television | fuboTV, Philo, Sling TV, YouTube TV, Vidgo, Hulu with Live TV, DirecTV Stream |
| Part of a series on |
MTV in the United States |
|---|
| Programs on MTV |
| MTV personalities |
| Censorship on MTV |
| MTV Generation |
| MTV News |
The channel launched initially as an all-music video service, once the original MTV had started to shift its programming. As with its parent network, MTV2's focus on music programming would gradually be downplayed during the 2000s. By 2011, MTV2 would primarily target young adult men with original and acquired lifestyle and reality programming, reruns of male-targeting shows from MTV, acquired sitcoms and movies, and a daily block of hip hop and rock genre videos in the early mornings. Due to Viacom's 2017 restructuring plan, MTV2's original programs were eventually moved over to the flagship MTV network, while the former network would drop its music video blocks in November of that year.
In February 2015, approximately 79,416,000 American households (68.2% of households with television) received MTV2.