In general, there is no equivalent to a register reset for a memory because there is no way to reset all memory locations in a single cycle, when we look at the typical physical implementations of a VLSI memory (SRAM).
On ASICs, there is also (normally) no way to ensure that memory cells have a particular value when the circuit is powered on. However, in simulation, formal verification and on FPGAs, it is possible to ensure that a memory is initialized. For this purpose, there are several firrtl annotations which are respected by the Verilog backend, the treadle simulator and the formal backend.
These annotations are:
MemoryScalarInitAnnotation
MemoryArrayInitAnnotation
MemoryFileInlineAnnotation
You can see how these annotations can be used by looking at the corresponding tests in the firrtl repository.