As it is, this is impossible if you plan to do it without any code modification at all.
However, if you want to process something in the description by calling a whole new function in Mage_Catalog_Model_Product
, say like
$_product = Mage::getModel('catalog/product');
$_product->getProcessedDescription(); // assuming this is the function you will be using in stead of $_product->getDescription(); in your PHTML files
then say you like your product descriptions to be like:
Lorem Ipsum Dolor Test Description
See our video below!
[[video]]
Where video
is a custom product attribute
you can rewrite the Mage_Catalog_Model_Product class in order to get your new function in. To do that, create a module!
app/etc/modules/Electricjesus_Processeddescription.xml:
<?xml version="1.0"?>
<config>
<modules>
<Electricjesus_Processeddescription>
<active>true</active>
<codePool>local</codePool>
<version>0.0.1</version>
</Electricjesus_Processeddescription>
</modules>
</config>
app/code/local/Electricjesus/Processeddescription/etc/config.xml
<?xml version="1.0"?>
<config>
<modules>
<Electricjesus_Processeddescription>
<version>0.0.1</version>
</Electricjesus_Processeddescription>
</modules>
<global>
<models>
<catalog>
<rewrite>
<product>Electricjesus_Processeddescription_Model_Product</product>
</rewrite>
</catalog>
</models>
</global>
</config>
app/code/local/Electricjesus/Processeddescription/Model/Product.php:
<?php
class Electricjesus_Processeddescription_Model_Product extends Mage_Catalog_Model_Product {
public function getProcessedDescription() {
$desc = $this->getDescription();
return preg_replace("/\[\[video\]\]/", $this->getVideo(), $desc);
}
}
//NEVER close <?php tags in Magento class files!
Then you should be able to use $_product->getProcessedDescription()
in your .phtml files.
Obviously there are alot of stuff missing and it all seems that it is pretty much a hack (I'm not even sure about my preg_replace statement) but you get the idea. What we did here is to make a module solely just to rewrite a magento core class to do some more processing!
Additionally, you might also want to get a copy of a Magento Cheatsheet for more information about rewriting.
Good luck!
Seth