WRVR
WRVR (104.5 FM, branded "The River 104.5") is an adult contemporary radio station broadcasting in Memphis, Tennessee. It has broadcast this format for at least 34 years as of 2021. Owned by Audacy, Inc., the station's studios are located in Southeast Memphis, and the transmitter tower is in Cordova, Tennessee, outside Memphis.
| Broadcast area | Memphis, Tennessee |
|---|---|
| Frequency | 104.5 MHz (HD Radio) |
| Branding | 104.5 The River |
| Programming | |
| Language(s) | English |
| Format | Adult contemporary |
| Ownership | |
| Owner |
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| History | |
First air date | 1968 (as WTCV) |
Former call signs | WTCV (1968-?) WAID (?-1975) WQUD (1975-1981) |
Call sign meaning | The RiVeR |
| Technical information | |
Licensing authority | FCC |
| Facility ID | 34375 |
| Class | C1 |
| ERP | 100,000 watts |
| HAAT | 229 meters (751 ft) |
| Links | |
Public license information | |
| Webcast | Listen live (via Audacy) |
| Website | www |
WRVR broadcasts in the HD Radio format.
The station plays pop and soft rock music from the 1970s to the present. 1960s music is occasionally played, and every year from mid-November to December 25, WRVR plays varieties of Christmas music, temporarily replacing its AC format.
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