WLFP (FM)

WLFP
Memphis, Tennessee;
Broadcast area	Memphis metropolitan area
Frequency	99.7 MHz
Branding	99.7 The Wolf
Programming
Language(s)	English
Format	Country
Ownership
Owner	Audacy, Inc.; (Audacy License, LLC);
Sister stations	WMC; WMFS; WMFS-FM; WRVR;
History
First air date	May 22, 1947
Former call signs	WMCF (1947–1960); WMC-FM (1960–2023);
Call sign meaning	"Wolf"
Technical information
Licensing authority	FCC
Facility ID	59449
Class	C
ERP	300,000 watts (horizontal); 100,000 watts (vertical)
HAAT	277 meters (909 ft)
Transmitter coordinates	35°10′09″N 89°53′10″W
Links
Public license information	Public file; LMS;
Webcast	Listen live (via Audacy)
Website	www.audacy.com/997thewolf

WLFP (99.7 MHz, "99.7 The Wolf") is a commercial country music radio station licensed to Memphis, Tennessee, serving the Memphis metropolitan area and much of surrounding West Tennessee, northern Mississippi, and eastern Arkansas. The station is owned by Audacy, Inc. The WLFP studios are located in Memphis' Colonial Acres neighborhood, while the station transmitter resides in northeast Memphis. Besides a standard analog transmission, WLFP is also available online via Audacy.

Founded by The Commercial Appeal in 1947 as WMCF, and known from 1960 to 2023 as WMC-FM, WLFP is notable for being an FM "superpower station," with an output exceeding Federal Communications Commission (FCC) restrictions; of FM stations operating in the FCC's Zone II, WLFP is the most powerful.

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