WMTX

WMTX
Tampa, Florida;
Broadcast area	Tampa Bay area
Frequency	100.7 MHz (HD Radio)
Branding	Mix 100.7
Programming
Format	Adult contemporary
Subchannels	HD2: WHNZ simulcast (Spanish news/talk); HD3: "Up! Tampa Bay" (contemporary Christian);
Ownership
Owner	iHeartMedia; (iHM Licenses, LLC);
Sister stations	WBTP; WDAE; WFLA; WFLZ-FM; WFUS; WHNZ; WXTB;
History
First air date	November 1947
Former call signs	WDAE-FM (1947–1966, 1968–1976); WATL-FM (1966–1968); WAVV (1976–1978); WJYW (1978–1982); WIQI (1982–1986); WUSA-FM (1986–1996); WUKS (1996–1998); WAKS (1998–1999);
Call sign meaning	"Tampa Bay's Mix 100.7" (transposed)
Technical information
Licensing authority	FCC
Facility ID	23078
Class	C
ERP	100,000 watts
HAAT	472 meters (1,549 ft)
Links
Public license information	Public file; LMS;
Webcast	Listen live (via iHeartRadio); Listen live (via iHeartRadio); (HD3);
Website	tampabaysmix.iheart.com

WMTX (100.7 FM) is a commercial radio station in Tampa, Florida, known as "Mix 100.7". It has an adult contemporary radio format, switching to Christmas music for much of November and December. It is owned by iHeartMedia, with its studios and offices on Gandy Boulevard in Tampa. WMTX serves as the primary Emergency Alert System station for the Tampa Bay area.

WMTX has an effective radiated power (ERP) of 100,000 watts, its transmitter site is off Rhodine Road in Riverview. WMTX broadcasts using HD Radio technology; its HD-2 digital subchannel airs a simulcast of WHNZ's Spanish-language news/talk format, while their HD-3 subchannel carries "Up! Tampa Bay," a contemporary Christian format.

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