WBTP
WBTP (95.7 FM) is a mainstream urban radio station that serves the Tampa Bay area that plays hip-hop and R&B music that aims towards the African American community. It is owned and operated by iHeartMedia. Its target audience is African Americans between the ages of 18 and 34, but its main competitor is WLLD, which has a very similar target audience as well. It was the home of former Russ Parr Morning Show co-host, Olivia Fox, who was host of the station's morning drive show from 2004 to mid-2006. Licensed to Clearwater, the station's studios are located in South Tampa and the transmitter site is in Gandy.
| Broadcast area | Tampa Bay Area |
|---|---|
| Frequency | 95.7 MHz (HD Radio) |
| Branding | 95.7 The Beat |
| Programming | |
| Format | FM/HD1: Mainstream urban |
| Subchannels |
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| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
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| WDAE, WFLA, WFLZ-FM, WFUS, WHNZ, WMTX, WXTB | |
| History | |
First air date | August 19, 1963 (as WTAN-FM) |
Former call signs | WTAN-FM (1963–1976) WOKF (1976–1980) WCKX (1980–1982) WMGG (1982–1985) WNLT (1985–1990) WMTX (1990–1998) WSSR (1998–2003) |
Call sign meaning | We're The Beat Of TamPa Bay |
| Technical information | |
| Facility ID | 41382 |
| Class | C1 |
| ERP | 100,000 watts |
| HAAT | 185 meters |
| Translator(s) |
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| Links | |
| Webcast | Listen Live |
| Website | 957thebeat.iheart.com |
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