Super-app
A super-app (also written as super app or superapp) is a mobile or web application that can provide multiple services including payment and financial transaction processing, effectively becoming an all-encompassing self-contained commerce and communication online platform that embraces many aspects of personal and commercial life. Notable examples of super-apps include Alipay, Tencent's WeChat in China, Tata Neu in India and Grab in Southeast Asia.
E-commerce |
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Digital content |
Retail goods and services |
Online shopping |
Mobile commerce |
Customer service |
E-procurement |
Purchase-to-pay |
Super-apps |
For end users, a superapp is an application that provides a set of core features while also giving access to independently developed miniapps. For app developers, a superapp is an application integrated with the capabilities of platforms and ecosystems that allows third-parties to develop and publish miniapps.