Slazenger

Slazenger
Company type	Privately held company (1881–1959); Subsidiary (1959–85)
Industry	Sports equipment, textile, footwear
Founded	1881
Founder	Ralph and Albert Slazenger
Headquarters	Shirebrook, Derbyshire, England, United Kingdom
Area served	Worldwide
Products	Racquets; Tennis equipment; Cricket equipment; Golf equipment; Apparel; Accessories;
Parent	Dunlop Rubber (1959–85) ; BTR plc (1985–99) ; Frasers Group (2004–present)
Website	slazenger.com

Slazenger (/ˈslæzəndʒər/) is a British sports equipment brand owned by the Frasers Group (formerly Sports Direct). The company was established as a sporting goods shop in 1881 by Ralph and Albert Slazenger on Cannon Street, London. Slazenger was acquired by Dunlop Rubber in 1959. Dunlop was acquired by BTR in 1985. Sports Direct acquired the business in 2004.

Frasers Group offers a range of products under the Slazenger label, including equipment for cricket, field hockey, golf, swimming, and tennis, and a clothing line. Slazenger produced the official football match ball for the 1966 FIFA World Cup.

Slazenger has the longest-running sporting sponsorship in the world, thanks to its association with the Wimbledon Tennis Championship, providing balls for the tournament since 1902.

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