Frasers Group

Frasers Group plc (formerly known as Sports Direct International plc) is a British retail, sport and intellectual property group, named after its ownership of the department store chain House of Fraser.

Frasers Group plc
Frasers Group
FormerlySports Direct International
(2008–2019)
Company typePublic
IndustryRetail, textile, sports equipment, footwear, cosmetics, electronics
Founded1982 (1982)
FounderMike Ashley
HeadquartersShirebrook, England, UK
Key people
David Daly (Chairman)
Michael Murray (CEO)
David Al-Mudallal (COO)
Products
Brands
Revenue £5,565.2 million (2023)
£531.8 million (2023)
£501.3 million (2023)
OwnerMike Ashley (61.7%)
Number of employees
30,000 (2024)
Websitefrasers.group

The company is best known for trading predominantly under the Sports Direct brand which operates both physical outlets and online. Other retailers owned by the company include Jack Wills, GAME, Flannels, USC, Matches Fashion, Evans Cycles and Matches Fashion. The company owns numerous intellectual property, including the brands Everlast, Lonsdale, Slazenger and Karrimor. The group also expanded into operating fitness clubs, launching the Everlast Fitness Club chain in 2020.

Sports Direct
FormerlySports Soccer (1997–2003)
Sports World (2003–2008)
Founded1982 (1982)
FounderMike Ashley
Number of locations
715 stores (2022)
RevenueSee above
WebsiteSportsDirect.com

Established in 1982 by Mike Ashley, the company is the United Kingdom's largest sports-goods retailer. The company's business model is one that operates under low margins. Mike Ashley has continued to hold a majority stake in the business, and his holding has been 61.7 percent since October 2013. It is listed on the London Stock Exchange and it is a constituent of the FTSE 100 Index.

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