Ruff Ryders Entertainment

Ruff Ryders Entertainment is an American hip hop record label and management company founded by siblings and record executives Joaquin "Waah", Darin "Dee" and Chivon Dean. It operated as a subsidiary of Universal, and distributed by Interscope Records, with Def Jam Recordings serving as the distributor for DMX albums. The label went on to launch the careers of several successful artists such as DMX, Drag-On and the Deans' nephew, Swizz Beatz, among others. The Ruff Ryders namesake also referred to a loose-knit hip hop collective composed of the core signees of the label. The collective's de facto leader was the label’s flagship artist DMX. Ruff Ryders and its main studio Powerhouse Studios are headquartered at 33 South Broadway in Yonkers, New York.