Power Matters Alliance

Power Matters Alliance (PMA) was a global, not-for-profit, industry organization whose mission was to advance a suite of standards and protocols for wireless power transfer for mobile electronic devices (specifically a type of inductive charging that competes with the Qi standard). The organization was merged with Alliance for Wireless Power (A4WP) in 2015 to form AirFuel Alliance.

Founded by Procter & Gamble and Powermat Technologies in March 2012, PMA was networking technology companies in order to guarantee consumers interoperable devices which employed wireless power technology. Marked by the electron "P", PMA interface standard described analog power transfer (inductive and resonant), digital transceiver communication, cloud based power management, and environmental sustainability. The PMA board of directors included representatives from AT&T, Duracell, Starbucks, Powermat Technologies, Flextronics, Federal Communications Commission (FCC), and Energy Star. The membership of the PMA was made up of companies across the mobile device ecosystem, including handset providers, service providers, chipset suppliers, manufacturers, test labs and public establishments.