Duracell

Duracell Inc. is an American manufacturer of alkaline batteries, specialty cells, and rechargeables; it is a wholly owned subsidiary of Berkshire Hathaway. The company has its origins in the 1920s, through the work of Samuel Ruben and Philip Mallory, and the formation of the P. R. Mallory Company.

Duracell Inc.
Company typeSubsidiary
Founded1924 (1924) (as P.R. Mallory Company)
FoundersSamuel Ruben
Philip Mallory
HeadquartersChicago, Illinois, U.S., Bethel, Connecticut
ProductsBatteries
RevenueUS$2 billion (2015)
Number of employees
2,700
ParentBerkshire Hathaway
SubsidiariesDuracell (UK) Limited
Duracell China Limited
Duracell Batteries BV
Duracell Batteries Limited
Websitewww.duracell.com
www.procell.com

Through a number of corporate mergers and acquisitions, Duracell came to be owned by the consumer products conglomerate Procter & Gamble (P&G). In November 2014, P&G reached an agreement to sell the company to the international conglomeration Berkshire Hathaway through a transfer of shares. Under the deal, Berkshire Hathaway exchanged the shares it held in P&G for ownership of the Duracell business.

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