Heteronormativity
Heteronormativity is the concept that heterosexuality is the preferred or normal sexual orientation. It assumes the gender binary (i.e., that there are only two distinct, opposite genders) and that sexual and marital relations are most fitting between people of opposite sex.
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Heteronormativity creates and upholds a social hierarchy based on sexual orientation with the practice and belief that heterosexuality is deemed as the societal norm.
A heteronormative view, therefore, involves alignment of biological sex, sexuality, gender identity and gender roles. Heteronormativity has been linked to heterosexism and homophobia, and the effects of societal heteronormativity on lesbian, gay and bisexual individuals have been described as heterosexual or "straight" privilege.