Advertising in video games
Advertising in video games is the integration of advertising into video games to promote products, organizations, or viewpoints.
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There are two major categories of advertising in video games: in-game advertising and advergames. In-game advertising shows the player advertisements while playing the game, whereas advergames are a type of game created to serve as an advertisement for a brand or product.
Other methods of advertising in video games include in-game product placement and sponsorship of commercial games or other game-related content.
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