4 Digital Group

4 Digital Group
Company type	consortium
Industry	Radio
Founded	2007
Headquarters	London, United Kingdom
Area served	United Kingdom
Key people	Nathalie Schwarz, Chair; Andy Barnes – Director of Sales, Channel 4; Simon Cole – Chief executive, UBC Media; Charlie Cox – Company Director, The Carphone Warehouse; Dee Ford – Group managing director, Emap Radio; Scott Taunton – managing director, UTV Radio;
Website	channel4.com/radio/4digital/

4 Digital Group was a media consortium in the United Kingdom. In July 2007, the group won the licence to operate the second national DAB radio multiplex. The consortium, led by Channel 4 Radio, was a combination of existing commercial radio operators and brands new to radio. The group aimed to boost the up-take of digital radio in the United Kingdom in a similar manner to the growth of digital television since the introduction of Freeview. Their strategy for this was the introduction of ten new national stations, including speech and music services, and advertising for the format.

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