I bring 23 years of software and adtech experience to lean startups and established, pivoting technology companies for an immediate impact.
With expertise in data and privacy, enterprise software, process automation and workflow integration, video systems and network architectures and devices, I am highly adaptable and a "quick study" of new technologies and industries. I have transformed 27 million in-network traffic requests each day from 20,000 ISP subscribers into a privacy-compliant streaming video measurement platform.
I thrive on opportunities with high ambiguity, complexity, unexplored territory and "connecting the dots" when others can only see the dots. I pivoted a small business social marketing service into an organic cost-per-click social messaging ad platform in the $62 billion social media advertising market.
I apply a unique blend of lean startup principles, the scientific method and the agile framework to synthesize complex situations, articulate opportunities and instill focused discipline to delivering a product that solves a customer's need. I bring passion, determination and "disruptive" curiosity to every challenge.
I can fill the entire product function end-to-end or in bespoke roles for market research & customer discovery; product strategy, design and planning; agile technical product owner or in product marketing designing and executing a go-to-market plan and customer development.
Inventor of four software patents and founder of Cadreon, the first programmatic advertising trading desk with over 600 employees today, I am both a strategic visionary and hands-on practitioner.