Morphological Analysis or General Morphological Analysis is a method developed by Fritz Zwicky (1967, 1969) for exploring all the possible solutions to a multi-dimensional, non-quantified complex problem.
Morphological Analysis works through very simple processes, using two common principles of creativity: decomposition and forced association. The problem is broken down into component variables and possible values identified for each. The association principle is then brought into play by ‘banging together’ multiple combinations of these values.