Lookback is software on mobile devices that has the ability to record user experiences
Lookback is a tech startup founded in Sweden in late 2013. It began when Joachim Bengtsson, then iOS Lead Developer at Spotify, heard his designer colleagues complain about how difficult it was to record user experiences on mobile devices. Like any respectable nerd would, he figured he could write some software to make it easier. He quickly realized no one had solved this problem elegantly because so far there wasn't any simple way to record the screen on an iOS device. He accepted the challenge and after a long time of intense work on a solution, he finally emerged with the embryo of what we today call Lookback.
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