Ads Data Hub allows advertisers, agencies, and third party vendors to input their data into BigQuery and join it with event level ad campaign data.
Ads Data Hub allows advertisers, agencies, and third party vendors to input their data into BigQuery and join it with event level ad campaign data. Combining your data with Google's event data can provide better attribution, improve advertising efficiency, and give a holistic view of different advertising channels. An Ads Data Hub query is aggregated over a group of users, which allows Google to provide more complete data and still maintain end-user privacy.