Taken from the EPiServer website.

EPiServer Relate

EPiServer Relate is an add-on module to EPiServer CMS which, in combination, gives you a complete social platform for your website.This allows you to turn a static site into a thriving community.

Optimize your website for each visitor

Transform your website into a powerful sales and marketing platform that is optimized for each visitor. EPiServer Relate allows you to segment your audience and provide them with targeted content. This will increase the amount of time visitors spend on your site and improve your online conversion rates.

Help your content go viral

You can integrate EPiServer Relate with other social networking tools supporting OpenID such as Google+ to make it easy for others to share your content across the web.

Become a customer service superstar

Companies that deliver good customer service via social media have been known to generate lots of word-of-mouth referrals.

Listen and learn from your community

A branded social community allows you to engage in conversations with your audience. You can gain valuable feedback that will help you improve your organization, products or services.

Manage your social activities and track your results

If you’ve ever tried to use social media to increase your marketing ROI, you’ve probably found it difficult to measure your success. That’s why EPiServer Relate lets you track your community’s activities, view metrics and take action to improve your results.