To bind the text like this you will have to create your own custom expression builder.
First, add such class to your namespace:
using System.Web.Compilation;
using System.CodeDom;
[ExpressionPrefix("Code")]
public class CodeExpressionBuilder : ExpressionBuilder
{
public override CodeExpression GetCodeExpression(BoundPropertyEntry entry,
object parsedData, ExpressionBuilderContext context)
{
return new CodeSnippetExpression(entry.Expression);
}
}
Next step is adding this to your web.config file:
<compilation debug="true">
<expressionBuilders>
<add expressionPrefix="Code" type="YourNameSpace.CodeExpressionBuilder"/>
</expressionBuilders>
</compilation>
Then finally this should work:
<asp:Label id="YourLabel" runat="server" Text='<%$ Code:HttpContext.Current.User.Identity.Name %>' />
Complicated way to achieve something simple, but this will allow you to use the syntax you want throught your whole project so might worth the extra effort.
Reference.