Push notifications can operate in unauthenticated or authenticated
mode. In unauthenticated mode, the number and frequency of
notifications allowed through the Microsoft Push Notification Service
is throttled (unauthenticated push notifications are currently limited
to 500 per day, per channel).
For push notifications in authenticated mode, developers first must
register a certificate with the Push Notification Service through
Windows Phone Marketplace. The certificate must be issued by a
Microsoft-trusted root certificate authority. This certificate then is
used to establish a Secure Sockets Layer (SSL) connection between the
web service and the Push Notification Service. Authenticated push
notifications are not throttled.
-> Got it from MSDN so it is per phone. You can also find more information about how to be in authenticated mode.