I do something very similar to this to check the current version of the Excel application. You could just as easily use this same code to make a web-request to a server that will log 'hits'. Here's my code:
In ThisWorkbook:
Option Explicit
Private Sub Workbook_Open()
Updater.CheckVersion
End Sub
Elsewhere (in a module called Updater)
Option Explicit
Const VersionURL = "http://yourServer/CurrentVersion.txt"
Const ChangesURL = "http://yourServer/Changelog.txt"
Const LatestVersionURL = "http://yourServer/YourTool.xlsm"
#If VBA7 Then
Private Declare PtrSafe Function ShellExecute Lib "shell32.dll" Alias "ShellExecuteA" _
(ByVal hwnd As Long, ByVal lpOperation As String, ByVal lpFile As String, ByVal lpParameters As String, ByVal lpDirectory As String, ByVal nShowCmd As Long) As Long
#Else
Private Declare Function ShellExecute Lib "shell32.dll" Alias "ShellExecuteA" _
(ByVal hwnd As Long, ByVal lpOperation As String, ByVal lpFile As String, ByVal lpParameters As String, ByVal lpDirectory As String, ByVal nShowCmd As Long) As Long
#End If
Public Sub CheckVersion()
On Error GoTo fail
Application.StatusBar = "Checking for newer version..."
Dim ThisVersion As String, LatestVersion As String, VersionChanges As String
ThisVersion = Range("CurrentVersion").Text
If ThisVersion = vbNullString Then GoTo fail
LatestVersion = FetchFile(VersionURL, , True)
VersionChanges = FetchFile(ChangesURL, , True)
If LatestVersion = vbNullString Then
Application.StatusBar = "Version Check Failed!"
Exit Sub
Else
If LatestVersion = ThisVersion Then
Application.StatusBar = "Version Check: You are running the latest version!"
Else
Application.StatusBar = "Version Check: This tool is out of date!"
If (MsgBox("You are not running the latest version of this tool. Your version is " & _
ThisVersion & ", and the latest version is " & LatestVersion & vbNewLine & _
vbNewLine & "Changes: " & VersionChanges & vbNewLine & _
vbNewLine & "Click OK to visit the latest version download link.", vbOKCancel, _
"Tool Out of Date Notification") = vbOK) Then
ShellExecute 0, vbNullString, LatestVersionURL, vbNullString, vbNullString, vbNormalFocus
End If
End If
End If
Exit Sub
fail:
On Error Resume Next
Application.StatusBar = "Version Check Failed (" & Err.Description & ")"
End Sub
As you can see, error handling is in place to make sure that if the URL is unavailable, the app doesn't crash, it just writes a message to the user in the status bar.
Note that if you don't want to set up a web service that does this, you could try to have the spreadsheet write to a database - you could still re-use a lot of this code, but not as much of it.