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Since the Dec 22 platform updates, invitations (and all other requests) to friends who haven't installed an app are standard "Try Now" messages that go into the new "Invites from Friends" section of the new "Apps & Games" dashboard.

Is there a way to make sure friends who haven't installed an app get customized, or at least app-specific, invitation messages? Otherwise, how can an app "sell" itself, or even introduce itself, via its invitation?

Etemad Shahabi
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I would suggest using a the new Enhanced Auth Dialog for your application. You can put a lot of neat stuff in there when the user goes to authorize your app. See: https://developers.facebook.com/docs/beta/authentication/

DMCS
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  • That's a good point, though the user would have to click on the invitation to see the auth dialog. – Etemad Shahabi Jan 05 '12 at 22:47
  • true, but since Facebook isn't allowing custom messages on the invite, it's the only place left to put marketing stuff. – DMCS Jan 05 '12 at 22:54