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I usually used utm_source / utm_medium to tracking the purchase/revenue related performance in the past. Recently I tried to evaluate the new marketing tool and I want to know its performance. However, I don't want to adjust the original utm_source / utm_medium and I prefer use a inpendent variable UTM-like tracking, is it possible to do the purchase/revenue tracking with self-defined dimension ?

ga_dashboard

Ideally I would like to select the Custom Dimension with medium/source in the attachment pic And I can tell the purchase/revenue of each medium/source

Last, Here is my goal : I would like to use the GA4 Data API ReportRequest function to get the metric data from each custom-dimension.

I find "See custom campaign data" described here https://support.google.com/analytics/answer/10917952?hl=en#zippy=%2Cin-this-article but I'm not sure whether it is the clue .

Thank you for the kindly support! Have a good day

L LIN
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1 Answers1

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Use other UTM Parameters

  • if you want to stick with UTM parameters you can use the remaining ones, like utm_campaign, utm_term and utm_content.
  • to explore your sessions tagged with those parameters, you would want to build your own report in the explore section
  • start with a blank report and pull in your custom dimensions, as you named them.
  • as metric you choose sessions

Reference on UTMs

Matthias Kupperschmidt
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