UITableViewCell *cell = [tv dequeueReusableCellWithIdentifier:CellIdentifier];
if(cell == nil)
{
cell = [[[UITableViewCell alloc] initWithFrame:CGRectZero reuseIdentifier:CellIdentifier] autorelease];
cell.accessoryType = UITableViewCellAccessoryDetailDisclosureButton;
cell.selectionStyle = UITableViewCellSelectionStyleNone;
UILabel *label;
label = [[[UILabel alloc] initWithFrame:CGRectMake(5, 0.5, 240.0, 25.0)] autorelease];
label.tag = WHAT_TAG;
label.font = [UIFont boldSystemFontOfSize:14.0];
label.textAlignment = UITextAlignmentLeft;
label.textColor = [UIColor blueColor];
label.autoresizingMask = UIViewAutoresizingFlexibleRightMargin | UIViewAutoresizingFlexibleHeight;
label.backgroundColor = [UIColor clearColor];
[cell.contentView addSubview:label];
}
Just try this use a label to overwrite the table cell and by customizing the label you can customize the tabel cell. Hope it helps...