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I have a problem with a specific column in GA4-Bigquery. The User_properties column is coming in as null and I would like to get the demographic information including age and gender in bigquery.

Doing some preliminary research, I've already verified that google signals enabled in the admin console is enabled.

Are there any additional configuration settings, steps or information needed to get data in this column?

Jose R
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Jessica Oliveira de Brito Lira
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1 Answers1

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Unfortunately data from Google signals is not exported to BigQuery. To quote the documentation directly, “Google Analytics 4 exports event data associated with anonymous cookies to BigQuery”. https://support.google.com/analytics/answer/9383630

Max_Stone
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