Problem updating Jira Docker containers - Version remains the same

Question

I have an installation of Jira 8.22 running in a docker container on a rhel8 ami. We are trying to update to the latest version of Jira, but every time we stop the running container and relaunch the docker-compose, its still Jira 8.22, even though we are supposedly pulling the latest version of the software from docker hub. Below is the docker-compose. We have /opt/atlassian mounted to an efs volume.

version: '2.0'
networks:
  jiranetwork:
    driver: bridge
services:
   jira:
     container_name: jira
     restart: always
     image: atlassian/jira-software
     networks:
       jiranetwork:
     ports:
     - 8080:8080/tcp
     - 8081:8081/tcp
     environment:
     - 'ATL_JDBC_URL=xxxxxxxxxxxx.rds.amazonaws.com:5432'
     - 'ATL_JDBC_USER=xxxxxxxxxxxx'
     - 'ATL_JDBC_PASSWORD=xxxxxxxxxxxx'
     volumes:
     - /opt/atlassian/jira-data:/var/atlassian/application-data/jira
     - jira-install:/opt/atlassian
volumes:
  jira-install: 

We also tried docker system prune -a and then this.

version: '2.0'
networks:
  jiranetwork:
    driver: bridge
services:
   jira:
     container_name: jira
     restart: always
     image: atlassian/jira-software:9.3.3
     networks:
       jiranetwork:
     ports:
     - 8080:8080/tcp
     - 8081:8081/tcp
     environment:
     - 'ATL_JDBC_URL=xxxxxxxxxxxx.rds.amazonaws.com:5432'
     - 'ATL_JDBC_USER=xxxxxxxxxxxx'
     - 'ATL_JDBC_PASSWORD=xxxxxxxxxxxx'
     volumes:
     - /opt/atlassian/jira-data:/var/atlassian/application-data/jira
     - jira-install:/opt/atlassian
volumes:
  jira-install: