I've been observing KPIs on Developer Console for a very long time and some statistics looks very inaccurate. For example my "New Users Aquired" and "User Loss" always has a difference like -100. If I have for 1 Day 300 New Users, that means my User Lost will be around 400. This has been happening for years, regardless how well I try to optimise app by reducing Crash/ANR and improving user experience. Same is with Store Listing Visitors, if they are 1000-1500 per day, this means my Store Listing Acquisitions will be between 200-300. Each day is exactly the same. Store Listing conversion rate is always low between 20-25% Installed Audience daily drops by 30-100 and I see it very rarely to increase
All KPIs are totally predictable.
I Am just wondering if the KPIs are accurate and this is normal