Prefixing the link with an !
suppresses the creation of a reference (e.g. :ref:`!no link`
will be simply rendered as no link
):
If you prefix the content with !, no reference/hyperlink will be created.
However, I can't think of any practical usage of this. Why should I first create a reference and then don't want to use it - it would be far easier to write plain text from the very beginning.
So - what is a typical use case of such a suppressed reference?
(Sphinx itself for instance doesn't use it in its docs.)