I am trying to generate a KML file, I am attaching 2 examples, all right if I use the POINT tag but if I replace it with the ADDRESS tag I lose the styles and the folder when I upload the file to My Maps or Google Earth ... I am wrong the formatting ?
basically the only change I made is to replace the POINT tag with the ADDRESS tag, the latter also functions perfectly, as a positioning, but the colors of the styles and the name of the folder disappear.
Sample with point
<?xml version="1.0" encoding="UTF-8"?>
<kml xmlns="http://www.opengis.net/kml/2.2">
<Document>
<name>Esempio clienti</name>
<description/>
<Style id="icon-1899-0288D1-normal">
<IconStyle>
<color>ffd18802</color>
<scale>1</scale>
<Icon>
<href>https://www.gstatic.com/mapspro/images/stock/503-wht-blank_maps.png</href>
</Icon>
<hotSpot x="32" xunits="pixels" y="64" yunits="insetPixels"/>
</IconStyle>
<LabelStyle>
<scale>0</scale>
</LabelStyle>
</Style>
<Style id="icon-1899-0288D1-highlight">
<IconStyle>
<color>ffd18802</color>
<scale>1</scale>
<Icon>
<href>https://www.gstatic.com/mapspro/images/stock/503-wht-blank_maps.png</href>
</Icon>
<hotSpot x="32" xunits="pixels" y="64" yunits="insetPixels"/>
</IconStyle>
<LabelStyle>
<scale>1</scale>
</LabelStyle>
</Style>
<StyleMap id="icon-1899-0288D1">
<Pair>
<key>normal</key>
<styleUrl>#icon-1899-0288D1-normal</styleUrl>
</Pair>
<Pair>
<key>highlight</key>
<styleUrl>#icon-1899-0288D1-highlight</styleUrl>
</Pair>
</StyleMap>
<Style id="icon-1899-0F9D58-normal">
<IconStyle>
<color>ff589d0f</color>
<scale>1</scale>
<Icon>
<href>https://www.gstatic.com/mapspro/images/stock/503-wht-blank_maps.png</href>
</Icon>
<hotSpot x="32" xunits="pixels" y="64" yunits="insetPixels"/>
</IconStyle>
<LabelStyle>
<scale>0</scale>
</LabelStyle>
</Style>
<Style id="icon-1899-0F9D58-highlight">
<IconStyle>
<color>ff589d0f</color>
<scale>1</scale>
<Icon>
<href>https://www.gstatic.com/mapspro/images/stock/503-wht-blank_maps.png</href>
</Icon>
<hotSpot x="32" xunits="pixels" y="64" yunits="insetPixels"/>
</IconStyle>
<LabelStyle>
<scale>1</scale>
</LabelStyle>
</Style>
<StyleMap id="icon-1899-0F9D58">
<Pair>
<key>normal</key>
<styleUrl>#icon-1899-0F9D58-normal</styleUrl>
</Pair>
<Pair>
<key>highlight</key>
<styleUrl>#icon-1899-0F9D58-highlight</styleUrl>
</Pair>
</StyleMap>
<Style id="icon-1899-FF5252-normal">
<IconStyle>
<color>ff5252ff</color>
<scale>1</scale>
<Icon>
<href>https://www.gstatic.com/mapspro/images/stock/503-wht-blank_maps.png</href>
</Icon>
<hotSpot x="32" xunits="pixels" y="64" yunits="insetPixels"/>
</IconStyle>
<LabelStyle>
<scale>0</scale>
</LabelStyle>
</Style>
<Style id="icon-1899-FF5252-highlight">
<IconStyle>
<color>ff5252ff</color>
<scale>1</scale>
<Icon>
<href>https://www.gstatic.com/mapspro/images/stock/503-wht-blank_maps.png</href>
</Icon>
<hotSpot x="32" xunits="pixels" y="64" yunits="insetPixels"/>
</IconStyle>
<LabelStyle>
<scale>1</scale>
</LabelStyle>
</Style>
<StyleMap id="icon-1899-FF5252">
<Pair>
<key>normal</key>
<styleUrl>#icon-1899-FF5252-normal</styleUrl>
</Pair>
<Pair>
<key>highlight</key>
<styleUrl>#icon-1899-FF5252-highlight</styleUrl>
</Pair>
</StyleMap>
<Folder>
<name>Clienti</name>
<Placemark>
<name>Zerod</name>
<description><![CDATA[Descrizione<br>a capo]]></description>
<styleUrl>#icon-1899-0F9D58</styleUrl>
<Point>
<coordinates>
10.4023066,45.4184623,0
</coordinates>
</Point>
</Placemark>
<Placemark>
<name>MR77</name>
<description><![CDATA[Descrizione<br>a capo]]></description>
<styleUrl>#icon-1899-0288D1</styleUrl>
<Point>
<coordinates>
10.3659798,45.4232393,0
</coordinates>
</Point>
</Placemark>
<Placemark>
<name>Selleria</name>
<description><![CDATA[Descrizione<br>a capo]]></description>
<styleUrl>#icon-1899-FF5252</styleUrl>
<Point>
<coordinates>
10.3672378,45.4239679,0
</coordinates>
</Point>
</Placemark>
</Folder>
</Document>
</kml>
sample with address
<?xml version="1.0" encoding="UTF-8"?>
<kml xmlns="http://www.opengis.net/kml/2.2">
<Document>
<name>Esempio clienti</name>
<description/>
<Style id="icon-1899-0288D1-normal">
<IconStyle>
<color>ffd18802</color>
<scale>1</scale>
<Icon>
<href>https://www.gstatic.com/mapspro/images/stock/503-wht-blank_maps.png</href>
</Icon>
<hotSpot x="32" xunits="pixels" y="64" yunits="insetPixels"/>
</IconStyle>
<LabelStyle>
<scale>0</scale>
</LabelStyle>
</Style>
<Style id="icon-1899-0288D1-highlight">
<IconStyle>
<color>ffd18802</color>
<scale>1</scale>
<Icon>
<href>https://www.gstatic.com/mapspro/images/stock/503-wht-blank_maps.png</href>
</Icon>
<hotSpot x="32" xunits="pixels" y="64" yunits="insetPixels"/>
</IconStyle>
<LabelStyle>
<scale>1</scale>
</LabelStyle>
</Style>
<StyleMap id="icon-1899-0288D1">
<Pair>
<key>normal</key>
<styleUrl>#icon-1899-0288D1-normal</styleUrl>
</Pair>
<Pair>
<key>highlight</key>
<styleUrl>#icon-1899-0288D1-highlight</styleUrl>
</Pair>
</StyleMap>
<Style id="icon-1899-0F9D58-normal">
<IconStyle>
<color>ff589d0f</color>
<scale>1</scale>
<Icon>
<href>https://www.gstatic.com/mapspro/images/stock/503-wht-blank_maps.png</href>
</Icon>
<hotSpot x="32" xunits="pixels" y="64" yunits="insetPixels"/>
</IconStyle>
<LabelStyle>
<scale>0</scale>
</LabelStyle>
</Style>
<Style id="icon-1899-0F9D58-highlight">
<IconStyle>
<color>ff589d0f</color>
<scale>1</scale>
<Icon>
<href>https://www.gstatic.com/mapspro/images/stock/503-wht-blank_maps.png</href>
</Icon>
<hotSpot x="32" xunits="pixels" y="64" yunits="insetPixels"/>
</IconStyle>
<LabelStyle>
<scale>1</scale>
</LabelStyle>
</Style>
<StyleMap id="icon-1899-0F9D58">
<Pair>
<key>normal</key>
<styleUrl>#icon-1899-0F9D58-normal</styleUrl>
</Pair>
<Pair>
<key>highlight</key>
<styleUrl>#icon-1899-0F9D58-highlight</styleUrl>
</Pair>
</StyleMap>
<Style id="icon-1899-FF5252-normal">
<IconStyle>
<color>ff5252ff</color>
<scale>1</scale>
<Icon>
<href>https://www.gstatic.com/mapspro/images/stock/503-wht-blank_maps.png</href>
</Icon>
<hotSpot x="32" xunits="pixels" y="64" yunits="insetPixels"/>
</IconStyle>
<LabelStyle>
<scale>0</scale>
</LabelStyle>
</Style>
<Style id="icon-1899-FF5252-highlight">
<IconStyle>
<color>ff5252ff</color>
<scale>1</scale>
<Icon>
<href>https://www.gstatic.com/mapspro/images/stock/503-wht-blank_maps.png</href>
</Icon>
<hotSpot x="32" xunits="pixels" y="64" yunits="insetPixels"/>
</IconStyle>
<LabelStyle>
<scale>1</scale>
</LabelStyle>
</Style>
<StyleMap id="icon-1899-FF5252">
<Pair>
<key>normal</key>
<styleUrl>#icon-1899-FF5252-normal</styleUrl>
</Pair>
<Pair>
<key>highlight</key>
<styleUrl>#icon-1899-FF5252-highlight</styleUrl>
</Pair>
</StyleMap>
<Folder>
<name>Clienti</name>
<Placemark>
<name>Zerod</name>
<description><![CDATA[Descrizione<br>a capo]]></description>
<address>Via G.Falcone,136 Montichiari Brescia Lombardia</address>
<styleUrl>#icon-1899-0F9D58</styleUrl>
</Placemark>
<Placemark>
<name>MR77</name>
<description><![CDATA[Descrizione<br>a capo]]></description>
<address>Via San Bernardino, 5 Montichiari Brescia Lombardia</address>
<styleUrl>#icon-1899-0288D1</styleUrl>
</Placemark>
<Placemark>
<name>Selleria</name>
<description><![CDATA[Descrizione<br>a capo]]></description>
<address>Via Via Enrico Fermi, 4 Montichiari Brescia</address>
<styleUrl>#icon-1899-FF5252</styleUrl>
</Placemark>
</Folder>
</Document>
</kml>