I have VM for development in Azure w/ azure provided static public IP address. DNS name label for public IP is lets say "aaa". It is assigned to VM and a web site hosted in this VM is accessible as http:\aaa.eastus.cloudapp.azure.com w/o any issues.
However, I need a second and third web site, which again will be hosted in same VM and needs to be accessible as http:\bbb.eastus.cloudapp.azure.com and http:\ccc.eastus.cloudapp.azure.com
All are configured to listen on port 80 on the ISS of VM.
In summary how can make aaa, bbb and ccc to point to same public IP address in Azure?