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Google Analytics does not collect demographics(age, gender) information for all the users correctly. And as this age, gender, etc are reserved properties so I can not normally sync it to GA either. But my application already has such information about the user so somehow is there any way to sync that google analytics?

Nilesh Rathore
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    Did you consider putting your own values in custom user properties? – Frank van Puffelen Dec 29 '21 at 01:49
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    No, I wanted to leverage the existing predefined properties first to have consistency in the GA reports. However, if it is not possible then I would go with the custom properties with different keys for gender and age. – Nilesh Rathore Dec 29 '21 at 03:16

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You can pass the information to Google Analytics as a custom dimension (user-level scope) based on the userId (also to be passed as a user-level custom dimension).

If your doubt is that it is personal 'confidential' information (PII), you can hash the data to make it non-speaking.

Michele Pisani
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