Facing issue with the iOS daily users and number of sessions data. We are sure that the numbers are spiked. We use these numbers to check our daily and overall conversion rate and make decisions based on them.
One of our observations is that when we send a push notification, then the number is increased more than it is supposed to. Is there any relation between that?
It started happening last October - PFA the data. See a huge change in number of sessions after Sept 2020:
GoogleAnalytics version 3.0.13, then updated to 3.0.19, but still name issue.