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I configured bookmarks in Microsoft Search and specified a country as I want my bookmark to point to country-specific content. The problem is they are not working. Can anyone try/confirm?

How does Microsoft correlate user<->country? I.e. how does Microsoft search algorithms know that this user is from that country? Physical IP address? Browser locale/language settings? AAD properties? Country of license assigned?

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Microsoft fixed it recently. They implemented “Use Azure AD locations” flag when you select country. If you use “Use Azure AD locations” flag - the bookmark will only appear for users with Azure AD locations that match selected countries or regions. If cleared, the user’s IP address will be used to determine location.

Microsoft 365 Search country-targeted bookmarks: new “Use Azure AD locations” flag

Janet
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Targeting country in Microsoft search bookmarks works only when

  • Microsoft Search is integrated with Bing
  • Client configured his Country/Region in Bing and use Bing to search

Credit: Country-Targeted bookmarks in Microsoft Search: make it work