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In Google's SEO guide, they say this:

To tell Google not to follow or pass your page's reputation to the pages linked, set the value of the rel attribute of a link to nofollow or ugc.

I could not find ugc as a value in the w3schools or MDN Docs. What is the ugc and when I should use it instead of nofollow?

NeNaD
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  • https://www.google.com/search?q=rel+ugc – Quentin Aug 22 '21 at 18:55
  • You haven't referenced the official docs though, just W3Schools (advertising ridden junk) and MDN (third party wiki-ish site). – Quentin Aug 22 '21 at 19:02
  • If you're wanting to know what search engines support it, then your question is off-topic for the reasons described in the description of the [tag:seo] tag. – Quentin Aug 22 '21 at 19:02

1 Answers1

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It is used for user-generated content (ugc), such as comments and forum posts. I found this in another Google Docs:

rel="ugc"

We recommend marking user-generated content (UGC) links, such as comments and forum posts, with the ugc value. When would this be useful? If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. Blog comment areas on pages are highly susceptible to comment spam. Nofollowing these user-added links ensures that you're not giving your page's hard-earned reputation to a spammy site.

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