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I use facebook business SDK to get data from facebook business manager by Python. I can get almost all fields using get_insights method, but I can't get Results field. And I don't see it in the documentation.

params_ads={'time_range': {'since': '2021-03-01', 'until': '2021-03-23'},'level': 'ad', 'limit': '20000'}
fields_ads = [AdsInsights.Field.account_id,
           AdsInsights.Field.account_name,
           AdsInsights.Field.ad_id,
           AdsInsights.Field.ad_name,
           AdsInsights.Field.adset_id,
           AdsInsights.Field.adset_name,
           AdsInsights.Field.campaign_id,
           AdsInsights.Field.campaign_name,
           AdsInsights.Field.spend,
           AdsInsights.Field.impressions,
           AdsInsights.Field.clicks,
           AdsInsights.Field.outbound_clicks,
        ]

ads = my_account.get_insights(params=params_ads, fields=fields_ads)
zknufk
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2 Answers2

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The image is too low quality to be sure, but "Result" is a collective name in Ads Manager for the main metric based on the optimisation goal of the ad set. There is no such metric as result. Consequently, it cannot be retrieved.

However, what appears as value in this column, can.

Riwen
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  • Sorry, this one is better https://ibb.co/2SqQxc6. Do you have an idea how to get a number that appears in this column? – zknufk May 07 '21 at 16:49
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The results field you are looking at, is not a "field" by itself, but instead shows what the campaign/ad set is primarily optimising for. This can be different depending on account / ad set settings.

In your case, it seems to be ThruPlays.

Sebastian Bjørnsen
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  • Thanks, Sebastian. I've found that I can get the results for different ad settings through action_type, but I still can't find out how I can get number of thruplays. – zknufk May 11 '21 at 08:30
  • ThruPlays is kind of a special metric on Facebook. I found this page to help with the definition: https://www.facebook.com/business/help/471190536725647 It states that; The number of times your video was played to completion, or for at least 15 seconds. Which means that it is a calculated field, with some logic behind. – Sebastian Bjørnsen May 11 '21 at 09:27