Arduino NANO and external eemprom issue

Question

I'm trying to connect EEPROM chip 24LC01B to Arduino Nano 328P, write data to it, read and display it in Serial Monitor.

Serial Monitor shows only

Writing... Reading...

I can't figure out what the problem is.

#include <Wire.h>

#define memoryAddr 0x50
byte in=0x00;

void setup()
{
  Wire.begin(); // join i2c bus (address optional for master)
  Serial.begin(9600);
}


void loop()
{
  Serial.println("Writing...");
  
  Wire.beginTransmission(0x50); // This is the 24LC01B device address
  Wire.write(0x0);               // Start writing at address 0
  Wire.write("Hell");            // Send 4 bytes
  Wire.endTransmission();       
  delay(100);                    // Without a short delay, the EEPROM is still
                                // writing when you start to write the next block
                                // Feel free to experiment with the delay length
  
  Wire.beginTransmission(0x50);
  Wire.write(0x4);               // Write next four bytes starting at address 4
  Wire.write("o Wo");
  Wire.endTransmission();     
  delay(100);
  

  Wire.beginTransmission(0x50);
  Wire.write(0x8);               // Write last four bytes starting at address 8
  Wire.write("rld!");
  Wire.endTransmission();     
  delay(100);

  Serial.println("Reading...");

  Wire.beginTransmission(0x50); // Now we're going to read it back
  Wire.write(0x0);               // Sending address 0, so it knows where we'll want
  Wire.endTransmission();       // to read from

  Wire.requestFrom(0x50,12);    // Start new transmission and keep reading for 12 bytes
  while(Wire.available())    
  { 
    char c = Wire.read();    // Read a byte and write it out to the Serial port
    Serial.print(c);         
  } 
  Serial.println();

  delay(5000);
}

Here is how I've connected it: https://i.stack.imgur.com/m8EFc.jpg