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I am trying to get the number of installs of my Android app but can't figure out which metric I should use: "store listing acquisitions" or "new acquisition users".

Using the first one, I'm getting more registrations than installs, which cannot be possible.

My question is: In which scenarios an install will be included as a "store listing acquisitions"?

Michele Pisani
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dcs9348
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1 Answers1

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The definition of store listing acquisitions and the scenario you are looking for is the following:

Any install that came through your Google Play product page from a user that did not have the app installed on any of their devices at that point in time. This includes new users that have never installed your app as well as returning users that previously installed and then uninstalled it. This is different from first-time installs that only included new users. It basically shows you only the users that had the potential to convert.

Michele Pisani
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