There are two way of data storing in the tables it will be either Sparse data and Dense data.
example for sparse data.
Suppose we have to perform a operation on a table containing sales data for transaction by employee between the month jan2015 to nov 2015 then after triggering the query we will get data which satisfies above timestamp condition
if employee didnt made any transaction then the whole row will return blank
eg.
EMPNo Name Product Date Quantity
1234 Mike Hbase 2014/12/01 1
5678
3454 Jole Flume 2015/09/12 3
the row with empno5678 have no data and rest of the rows contains the data if we consider whole table with blanks row and populated row then we can termed it as sparse data.
If we take only populated data then it is termed as dense data.