I have good news!!
Our friends at GitLab have been working on this feature. There is now a way to label your pipeline in release 15.5.1-ee.0!
https://docs.gitlab.com/ee/ci/yaml/#workflow
It uses the workflow control with a new keyword name
workflow:
name: 'Pipeline for branch: $CI_COMMIT_BRANCH'
You can even use the workflow:rules pair to have different names for you pipeline:
variables:
PIPELINE_NAME: 'Default pipeline name'
workflow:
name: '$PIPELINE_NAME'
rules:
- if: '$CI_PIPELINE_SOURCE == "merge_request_event"'
variables:
PIPELINE_NAME: 'MR pipeline: $CI_COMMIT_BRANCH'
- if: '$CI_MERGE_REQUEST_LABELS =~ /pipeline:run-in-ruby3/'
variables:
PIPELINE_NAME: 'Ruby 3 pipeline'
This feature is disabled by default in 15.5 because it is so new.
You can enable the feature flag, which is named pipeline_name.
See this link to enable: https://docs.gitlab.com/ee/administration/feature_flags.html
You need to use the Rails Console to enable it. Pretty easy.
Note: Remember that the workflow keyword affects the entire pipeline instance.