I'm looking for a guide to interpreting results from Google Analytics. Also is there an API for accessing the data?
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I'm looking for a guide to interpreting results from Google Analytics.
I like Advanced Web Metrics; it's come in quite handy. Recommended if you're at least somewhat familiar with analytics packages in general. Otherwise pick something a little simpler, like Google Analytics 2.0.
Also is there an API for accessing the data?
You can find the API here

Eduardo Molteni
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John Feminella
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Does it help to have a good understanding of Statistics first, or will the basic ability to just read graphs work well enough? – leeand00 Mar 13 '09 at 13:43
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That would be helpful, but not critical. You should probably know what medians and averages are; what a distribution is; that sort of thing. Good analytics depends more on understanding how well you're doing and what you can do to improve. – John Feminella Mar 13 '09 at 14:05
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Google released an Analytics API on Apr 21, 2009. As usual with Google, there are a few caveats:
- It is in "public beta". Everyone can use it, but they reserve the right to modify the API at any time.
- Most, but not all metrics and dimensions are available. You can mostly ignore this fact until you start doing advanced combinations.
- Read-only access.
They provide full developer documentation and an Analytics API Google Group for discussion.
http://code.google.com/apis/analytics/
Note: As a new SO user, I can't add any relevant links for this answer, so feel free to edit this post and add them in.

Marc L
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