Add Drift and Hubspot(third party JS) to AMP pages

Question

is there an official way or case study of how to add external marketing tools, like trackers(hubspot), bots(drift), etc, to basic AMP pages generated in a WordPress setups using the official AMP plugin? The idea of AMP is to filter JS, but for marketing, using external tracking tools is a must, and the AMP performance is great for SEO, any idea of how to combine both worlds?

Answer 1

We have been using pure amp sites for years now, the problem you face is what we have faced over and over again. Unless these tools will integrate to use the <amp-analytics> module, you will not be able to use tools like this. <amp-analytics>, however, gives you all the data you need, you can record visits, clicks, conversions etc and with a bit of tweaking, you could even pass this data to HubSpot via their API.

Please visit the documentation for here: <amp-analytics>

In regards to live chat (Drift), you would have to build a live chat via amp and use this instead of drift. Google AMP will not allow 3rd party javascript.