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Use Case: I plan on marketing iOS apps that I own & operate. I plan on marketing these apps on FaceBook and Google. I want to understand my funnel conversion by source. Meaning what is the install rate on FaceBook v. Google from start to finish.

Outside of the app economy I would simply pass a parameter in the URL to indicate source and the web application would suck it in. If I want to use an iTunes redirect URL how would I tracking which installs came from which source?

Ari
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  • possible duplicate of [How to track marketing efforts for iPhone apps on the App Store?](http://stackoverflow.com/questions/3526723/how-to-track-marketing-efforts-for-iphone-apps-on-the-app-store) – Brad Larson Jul 19 '11 at 17:01
  • Even now, such a function is not prepared, right? – taku_oka Mar 10 '19 at 03:49

4 Answers4

7

If it's a paid app, you can use the iTunes LinkShare affiliate program:

How to track marketing efforts for iPhone apps on the App Store?

http://www.quora.com/How-can-I-measure-app-download-conversion-in-iTunes-appstore

If it's not a paid app, you're out of luck without a heavy 3rd-party tracking system tracking click origin, and matching that to your internal app install ID process. Painful.

Community
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Steven Yarger
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5

Since the introduction of App Analytics (introduced WWDC 2015) it is possible to track campaigns through the App Store.

From the docs:

Campaigns are custom App Store links you can use in your marketing material, websites, or advertising.

To generate a campaign link:

  1. Go to the Campaigns pane.
  2. Choose your app.
  3. Enter a campaign ID that’s up to 40 alphanumeric characters long, which can be a version of the name of your campaign.
  4. Copy the campaign link that’s generated for you
bcattle
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4

As far as I know there is no way to do this. The analytics data Apple provides via iTunes connect is really pretty weak.

Jason
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0

I don't know If there is a free tool but Adjust is what you are looking for.

  • Implement SDK to the project
  • Generate a custom URL which redirects user to the Appstore
  • User opens the app and SDK sends data which tells It comes from the campaign URL.

For more info you can check below links.;

https://www.adjust.com

https://docs.adjust.com/en/tracker-generation/

Emre Önder
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