I cannot see my app service by default in the Publish menu, because I have two subscriptions and the default one is not the one with the app service I need. Since there is no option there to change subscriptions, nor to import a profile, I can only create a new app service.
There I can switch the subscription to see my service exists, as it is already taken by trying to use the name.
I have the downloaded profile -- there really must be some way to give it the profile, maybe manually (on the terminal). How can I do that?